Who is the 92-year-old founder behind a mineral supplement sold in 27 countries?
Elmer Heinrich built Liquid Assets, Inc., the Oklahoma-incorporated company behind Immuno 150, after years of running drilling, car wash, and water filter businesses.
Born in Grinnell, Kansas, on March 9, 1934, he started his first company at age 20 and opened a plant minerals mine in Utah in 1984.
Online estimates put his wealth between $10 million and $75 million.
He has been married twice and has five children.
This guide covers his biography, his businesses, his family, his money, and a common name mix-up with a chiropractor.
Who Is Elmer Heinrich? Biography and Background
Elmer Heinrich is an American entrepreneur and supplement founder.
The company calls him “Mr. H.”
He serves as president and CEO of Liquid Assets, Inc.
That firm makes Immuno 150, a plant mineral supplement.
Most profiles list his name as Elmer G. Heinrich.
He’s now 92 and still tied to the business.
That staying power sits at the heart of his story.
| Detail | Information |
| Commonly listed name | Elmer G. Heinrich |
| Nickname | Mr. H |
| Born | March 9, 1934 |
| Birthplace | Grinnell, Kansas |
| Age in 2026 | 92 |
| Nationality | American |
| Company | Liquid Assets, Inc. |
| Best-known products | Immuno 150, SenTraMin minerals |
| Spouse | Shirley Ann Tolson |
| Children | Five |
Elmer Heinrich’s Early Life and Education
Elmer Heinrich was born on March 9, 1934, in Grinnell, Kansas.
His parents were Govel Gaberial Heinrich and Mary Katherine Engel Heinrich.
Profiles describe a hardworking farming family.
One biography also mentions a childhood so humble that the family lived in a boxcar.
Formal schooling stays vague in the public record.
No verified college degree or school name appears in the sources I reviewed.
One profile says business itself became his real classroom.
That fits the timeline.
He launched his first company at 20.
Why does this matter to you?
Plenty of readers wonder whether a supplement founder has medical training.
Nothing public shows that he does.
His expertise came from running companies and working with chemists and mineral users over time.
Elmer Heinrich’s Career and Business Ventures
His career runs in two big chapters.
First came industrial and consumer businesses.
Then came plant minerals and nutrition.
His Early Business and Entrepreneurial Experience
He started his first company at age 20.
Around that time he married his first wife, in 1954.
Business came early and kept coming.
The company’s About Us page describes the Heinrich foundation as the parent of several entities.
This list shows what the page names.
- S and H Drilling, a drilling business
- The Hotsy Corporation
- Robo Car Wash Company
- Rockett Water filters
- The Rockland Corporation
- The Rockland Mineral mine
- Hospital Santa Monica in Mexico
- Exceptional Health Products, now a division of Liquid Assets
That mix looks random at first.
Drilling, car washes, and water filters share one trait.
Each one rewards an owner who watches costs and keeps customers coming back.
Those habits carried over when he moved into supplements.
This ordered timeline pulls together the key dates from company pages and biographies.
- 1934: He’s born in Grinnell, Kansas.
- 1954: He starts his first company at 20 and marries Verlene Louise Hoover.
- 1966: His first marriage ends in May and he marries Shirley Ann Tolson in November.
- 1983: Liquid Assets, Inc. is incorporated in Oklahoma.
- 1984: The company opens its first plant minerals mine in Utah.
His Move Into Mineral Supplements
The Utah mine changed his path.
Liquid Assets began digging plant minerals there in 1984.
The company calls its mineral line SenTraMin.
It says SenTraMin has sold in 27 countries since then.
Plant minerals are minerals taken from ancient plant deposits instead of crushed rock.
The company argues that soil wear leaves modern food short on minerals, which is why it sells them.
Those are marketing claims.
Check them with a doctor before you rely on them.
His timing mattered too.
Mineral supplements were a niche idea in the 1980s.
He stuck with one product line for four decades while others chased trends.
That focus helps explain why the brand still exists.
Elmer Heinrich and Immuno 150
Immuno 150 is the product that made his name searchable.
Many people first heard of him through a podcast appearance or a short online clip.
Listeners reacted to a man in his nineties still running a global supplement company.
What Is Immuno 150?
Immuno 150 is a plant-derived mineral supplement.
Per the company, it blends about 70 plant minerals from the Utah mine with a mix of vitamins and other nutrients.
One profile counts around 80 added nutrients.
The company says the formula suits the human digestive system so the body can absorb it fully.
Keep two cautions in mind.
Supplements don’t go through the same FDA approval process as drugs.
Also, most claims about Immuno 150 come from the company or from friendly profiles instead of independent studies.
Who Makes Immuno 150?
Liquid Assets, Inc. makes Immuno 150.
Its division, Exceptional Health Products, sells it.
The company was incorporated in Oklahoma in 1983.
Elmer and Shirley Heinrich are listed as its principals.
What Is Elmer Heinrich’s Connection to Liquid Assets, Inc.?
He founded Liquid Assets and serves as its president and CEO.
Shirley is named as a co-principal.
The firm is private, so it doesn’t publish revenue or profit.
One warning for searchers.
“Liquid Assets Portfolio” is a different thing.
That’s a money market fund series filed with the SEC by large investment firms.
It has no link to the Heinrich family company.
Elmer Heinrich’s Age, Birth Date, and Nationality
Elmer Heinrich was born on March 9, 1934.
He turned 92 in March 2026.
He’s an American, born in Kansas.
Some pages still print 91 because they were written before his birthday.
You can check the math yourself.
Subtract 1934 from 2026 and you get 92 for anyone born in early March.
His age matters because it shapes the story.
Few founders keep a say in daily operations past 90.
Company pages still present him as the active CEO.
Elmer Heinrich’s Net Worth and Income Sources
Net worth for a private founder is always a guess.
No audited filing shows his assets.
Every number you see online is an estimate.
How Much Is Elmer Heinrich Worth?
Estimates range from $10 million to $75 million.
The $75 million figure shows up most often in headlines.
The lower end appears on pages that admit the uncertainty.
A wide range like that tells you something.
Nobody outside the family has seen the books.
Treat the estimated net worth of $75 million as a high-end ceiling instead of a fact.
What Businesses and Products Contribute to His Wealth?
This table lists the likely income sources based on what the company and biographies describe.
| Income source | What it is |
| Immuno 150 | The flagship supplement sold through Exceptional Health Products |
| SenTraMin minerals | Plant minerals sold in 27 countries |
| Mineral mining | The Utah plant minerals mine opened in 1984 |
| Earlier ventures | Drilling, car wash, and water filter companies under the Heinrich foundation |
Elmer Heinrich’s Wife and Marriage History
His marriage history is one of the most searched parts of his life.
Public biographies agree on the main points.
How Many Times Has Elmer Heinrich Been Married?
He has been married twice.
This table shows both marriages as reported.
| Marriage | Spouse | Dates |
| First | Verlene Louise Hoover | Married May 14, 1954, divorced May 1966 |
| Second | Shirley Ann Tolson | Married November 4, 1966, still married |
Who Is Shirley Heinrich?
Shirley Ann Tolson became Shirley Heinrich in 1966.
Close to 60 years later she’s still at his side.
The company names her as a principal of Liquid Assets and Exceptional Health Products.
That makes her a business partner and a spouse.
Her exact age isn’t public.
Little else is public about her background.
The family keeps those details private.
Elmer Heinrich’s Family and Personal Life
Elmer Heinrich’s personal life centers on family and work.
Profiles say he has five children.
Patricia, Larry, Judy, and Cathy came from his first marriage.
Rocky is Shirley’s son with him.
Some biographies say several children took part in the family business.
Company pages don’t confirm names or titles.
So read those claims with care.
His personal philosophy ties back to minerals.
Profiles say he treats his own health and long life as proof of his approach.
That’s a personal belief and not a scientific finding.
Still, it explains why he keeps working.
Retirement isn’t part of the plan, per several profiles.
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Elmer Heinrich’s Professional Influence and Legacy
His professional impact comes from endurance more than fame.
He built a private company that has stayed in business for over four decades.
He opened a mine, sold minerals across 27 countries, and kept the brand in family hands.
That’s a lesson in entrepreneurship and career development.
He picked one product, stuck with it, and let it grow.
Many founders pivot every few years.
He didn’t.
Here are the main parts of his legacy.
- A plant minerals business active since 1984
- Immuno 150 and SenTraMin as lasting product names
- A family company run with his wife
- A wide set of earlier ventures under the Heinrich foundation
The sources reviewed show no major documented professional controversies.
Supplement marketing still deserves a careful read.
Ask for independent research before you buy any health claim.
One last note on the chiropractor profile.
It credits its subject with a holistic approach, personal responsibility, long-term vision, ethical leadership, and continuous self-improvement.
Those are fine ideas.
They just belong to a different, unverified account.
Frequently Asked Questions About Elmer Heinrich
What Is Elmer Heinrich Best Known For?
He’s best known as the founder of Liquid Assets, Inc. and the creator of Immuno 150.
He also built the SenTraMin plant mineral line.
Both come from his Utah mine.
How Old Is Elmer Heinrich From Immuno 150?
He’s 92 in 2026.
He was born on March 9, 1934, in Grinnell, Kansas.
What Is Elmer Heinrich’s Estimated Net Worth?
Online estimates range from $10 million to $75 million.
The company is private, so no audited number exists.
Who Makes Immuno 150?
Liquid Assets, Inc. makes it.
Its division, Exceptional Health Products, sells it.
The company was incorporated in Oklahoma in 1983.
How Many Times Has Elmer Heinrich Been Married?
Twice.
His first wife was Verlene Louise Hoover.
His second wife is Shirley Ann Tolson, married since 1966.
Conclusion
Elmer Heinrich is a 92-year-old American entrepreneur born in Grinnell, Kansas, in 1934.
He started his first company at 20 and ran drilling, car wash, and water filter businesses.
He then founded Liquid Assets, Inc. in Oklahoma in 1983.
Its Utah mine, opened in 1984, supplies plant minerals for SenTraMin and Immuno 150.
Online estimates place his net worth between $10 million and $75 million.
He has been married twice and has been with Shirley Ann Tolson since 1966.
A separate chiropractor profile with the same name remains unverified.
Treat wealth figures as rough estimates and check supplement claims with a doctor.
